Geo-Targeting QR Codes
Deliver location-specific content to your users based on where they scan.
What is Geo-Targeting?
One QR code that redirects to different destinations based on the scanner's geographic location.
Use Cases
Multi-Location Businesses:
- Same QR code on all locations
- Directs to location-specific page
- Shows nearest store information
International Campaigns:
- Different languages by country
- Country-specific products
- Local pricing and currency
Events:
- Regional event pages
- Local vendor information
- Area-specific schedules
Real Estate:
- Property listings by region
- Local agent assignments
- Regional market information
Setting Up Geo-Targeting
- Create dynamic QR code
- Enable Geo-Targeting
- Add location rules
- Set default destination
- Test from different locations
Location Rules
By Country: Redirect based on country-level detection.
By State/Region: More specific targeting within countries.
By City: Precise city-level redirects.
By Radius: Define circular areas around coordinates.
Priority and Fallbacks
Rule Priority:
- Most specific rule wins
- Process from specific to general
- City > State > Country
Default Destination: Always set a fallback for unmatched locations.
Accuracy
Detection Method: Based on IP address geolocation (95%+ accuracy for country, 80%+ for city).
Limitations:
- VPN users may show incorrect location
- Mobile carriers can affect accuracy
- Privacy settings may block location
Configuration Tips
Test Coverage: Ensure all expected locations have rules.
Clear Defaults: Fallback should work for anyone, anywhere.
Consider Mobile: Users on cellular often have better location accuracy.
International: Account for territories and special regions.
Examples
Restaurant Chain:
- Default: Menu page
- New York: NYC location finder
- Los Angeles: LA location finder
- Other US: Nearest location
- International: Coming soon page
Product Launch:
- US: Purchase link
- UK: Pre-order page
- EU: Notify me form
- Asia: Partner retailers
- Other: International shipping info
Best Practices
- Always test from multiple locations
- Use VPN to simulate different regions
- Keep default destination generic and helpful
- Monitor analytics by region
- Update rules based on expansion